Build-A-Bear Hear Me—Custom Sound Chip Station

Build-a-Bear has built-a-brand on a magical experience for guests. Dusty bins of pre-recorded sound chips hardly live up to that standard. Worse yet they created an inventory headache for the staff. Bottom line, nobody was happy.

Time for a little magic that won us awards. We built a bright friendly kiosk that wirelessly writes any sound onto a blank chip in seconds. Extensive user testing revealed… kids love touchscreens. Even the adults had no trouble with it. Their favorite feature was recording a custom message. Adding gramma's German lullaby or birthday wishes to a niece's bear truly makes the gift magical.

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