Pepsi doesn't want any of its bottles (or anyone else's for that matter) going into landfills,so they partnered with major recyclers and Nanonation to create a network of smart recycling stations called Dream Machines.
The Dream Machine maintains a massive database of products. So if your package has a barcode, simply scan it and the Dream Machine will tell you if it's recyclable, what type of material it is and what it's worth. Dream Machine members receive points or cash vouchers. Since the program's launch, over 300 Dream Machines have kept more than six million items out of landfills.