Digital Menu Boards
Grant’s Farm, the Busch family home since 1903, was looking to grow the site into a family-friendly destination. Looking to incorporate branded and customizable menu boards to enhance the customer experience and promote marketing, venue promotions, and menu specials. Through Nanonation’s web-based content management system, Commandpoint, Grant’s Farm implemented ten new highly tailored menu boards at the Farm, allowing staff to update content from any computer browser.
Our design team created branding and various custom templates for each menu board to enhance the different experiences throughout the Farm. The new menu boards have increased revenue per guest at the food stands partly due to their ability to picture food items and showcase specials. Plus, the added flexibility for marketing and promotions has allowed Grant’s Farm to sell advertising space on some of the screens for their vendors.