Madonna Rehabilitation Hospital provides physical medicine and rehabilitation services to children and adults across the U.S. Their $57 million renovation project will modernize the campus and improve the patient experience. The renovation will help Madonna continue to innovate during their next chapter of history.

Outdoor digital signage will soon replace traditional marquee-type boards at Madonna’s Lincoln campus. “We focused on the details of how both visitors, as well as people passing by, would perceive and interact with the signage. Size, angles, and traffic flow were all things we tried to take into account. The large, high-resolution, LED screens that are incorporated into the main entrance sign will give Madonna a dynamic way to communicate messages to visitors and the community. Working with Madonna, such an important organization of our local community, to help with how that brand will be presented has been an exciting project to be part of,” said Zac Rustad, VP of Business Development at Nanonation.

Madonna’s renovation is set to be completed in January 2023. Later phases of their digital project will include indoor video walls, digital donor boards to recognize donors, and digital wayfinding to help visitors find their way around the campus.