Ordering Kiosks Increase Revenue by 28%

Ordering kiosks produce 7% higher ticket sales than traditional engagement. With suggestive selling (prompting the customer to purchase additional items) enabled on ordering kiosks, the revenue increase is 28% more than traditional counter orders.

 

We recently released a white paper in which we highlighted results from some of our customers using our ordering kiosks. Since then, our team has analyzed more than 2.8 million real-world transactions (Kiosk, Counter, and Online) at restaurants, accounting for more than $62 million in sales. The results show the compelling impact of ordering kiosks on helping today’s restaurants succeed.

We analyzed data from across our customer base and compared sales data between kiosk and non-kiosk channels. The numbers were eye-opening.

A restaurant can increase revenue by 7% on average just by installing ordering kiosks. There are several reasons why the tickets are higher through a kiosk than with a person taking an order:

  • Customers say they have time to peruse the menu and are not pressured to make snap decisions.
  • Some say they feel comfortable ordering what they want and not what they believe others think they should choose.
  • Customers can discover menu items they might not have seen on a cluttered, expansive menu board.
  • Customers can more easily see upgrade options (e.g., add bacon), which often carry additional costs they didn’t know were choices.

With suggestive selling prompts enabled the revenue increase becomes even more profound, raising tickets by an average of $6.16 across our customer base. Restaurants employing ordering kiosks should always have suggestive selling enabled.

 

Nanonation’s Ordering Kiosk platform now includes artificial intelligence features to maximize revenue from suggestive selling. By iterating though add-on options to identify the best recommendations to prompt customers with, the solution maximizes average order based on revenue. This feature was released in late March so the data in our study doesn’t yet include AI-boosted outcomes. We’ll share that data after next quarter.

AboutKelly Engquist

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