Hatching Fresh Ideas
The Nebraska Game and Parks started a 5-year multi-million dollar renovation of the old hatchery to create an educational destination. Taxidermy and plaques wouldn’t cut it for a digitally savvy audience, but they also needed an interactive partner that would enable them to update experiences as their site evolves.
Interactive animal displays let the staff update every enclosure as new species are brought in or sick animals have to visit the vet. A 4K searchable hiking map lets guests plan a route and park staff update points of interest as they continue developing the park. Some of the most fun we had was filming drone footage of biking trails to let guests try out the trails from the visitor center and interviewing the Director of Nebraska Fisheries to understand how to build educational and accurate games that are fun and memorable for their young visitors.