Claiming the title “Ice Cream Capital of the World” is a bold statement. Wells takes that claim seriously and set out to create a one-of-a-kind experience at their Ice Cream Parlor and Visitor Center located in Le Mars, Iowa. Aiming to become the largest tourist destination in the state, Nanonation joined a team of exhibit designers to help them reach this goal.

Twelve digital projects throughout the parlor range from simple welcome signs and employee recognition to a magical old-time soda fountain with a soda jerk that can have a conversation with guests in real-time. However, the crown jewel is a 20-foot wall which takes guests on the full journey from farm to spoon. Through video and interactive games, we take guests through parts of the ice-cream factory which are off-limits to the public and inaccessible to most employees.